For ecommerce and retail brands
Which products tie up cashwithout selling?
A product can sell now and then and still sit on your cash, your shelves and your attention. Insyto reads sales, stock and purchases across the shop and the web store, and shows what is earning its space.
| Product group | Stock at cost | Sold, 90 days |
|---|---|---|
| Lighting | $9,600 | $31,900 |
| Candles | $3,100 | $12,400 |
| Throws and textiles | $11,800 | $1,450 |
| Ceramics | $14,200 | $2,100 |
Fernhill Home is a fictional sample business.
Where the margin leaks
Four blind spots. Four fixes.
- 01
Cash is sitting on the shelves.
Insyto: Every product's stock at cost is set against what it sold, so slow lines show in money, not units.
- 02
The web store and the shop look like one business.
Insyto: Sales, fees, returns and postage are read by channel, so you see which one keeps money after its costs.
- 03
Reorders follow habit, not sales.
Insyto: Purchase orders are set against recent sales and how much stock is already on hand, line by line.
- 04
Returns quietly eat the margin.
Insyto: Returns and refunds are tracked by product and channel, and shown against what each one earns.
of businesses surveyed held more than a tenth of their stock as dead stock in 2026, up from 12% in 2024.
Netstock 2026 Supply Chain Planning Benchmark, a survey of 150+ of its users.
A sample finding · fictional
$48,300 of stock has not sold in 90 days.
The evidenceThat is 19% of your stock at cost, across 212 products. Ceramics and textiles are $26,000 of it, and both were reordered in August.
Open questionWhether these lines sell at Christmas. Your sales go back 14 months, so last December is one data point.
The files it reads
- Shop and web sales
- Stock on hand
- Purchase orders
- Returns and refunds
- Payment and marketplace fees
- Postage costs
Exports as Excel or CSV, or a connected Google Sheet or OneDrive file. No integration project.
Does it connect to my store platform?
Send exports from your till or store as Excel or CSV, or keep them in a connected Google Sheet or OneDrive file.
Does it forecast demand?
No. It shows what sold, what sits and what it costs you, and says when the history is too short to tell.
I run two shops. One subscription?
Yes. Each business can be its own Book under one login.
See what your own files say. Your first Brief within 48 hours of your files.